Preterm birth is the leading cause of death in newborn babies and the second highest cause of death in children under the age of five. According to the World Health Organisation, approximately 15 million babies are born premature every year. Of this 15 million, an estimated one million babies die as a result of preterm birth complications.
Three-quarters of the million babies that die could be saved with current, affordable interventions, even where intensive care facilities are not available. All that is needed is to raise awareness around prematurity and the trepidations of preterm babies and their families worldwide.
In recognition of this global problem, 17 November has been dedicated as World Prematurity Day with the aim to raise awareness around prematurity.
Keedo, a South African children’s clothing company, and Marie Janse van Rensburg, a mom to quadruplets, are doing their bit to support the cause and have joined forces and created the Keedo Prem Project to alleviate some of the pressure that families of preterm babies are facing and to relieve some of the fears that preterm brings.
They have created ragdolls made from Keedo materials and fabrics and are selling them at MediClinic Hospitals. The profits made are used to support women and NICU’s that can’t afford to care for premature babies. The clothes that are sold on the dolls can also be used to dress premature babies.
You can also help by buying one of these dolls or donating anything that can help prem babies under the age of three months to the Keedo Prem Project.
Items that are most needed include:
Prem or normal baby clothing
These donations can be delivered to your nearest Keedo store. Click here to find a store near you.
Marie also has another project called ‘Pay it Forward’ which aims to supply all State hospital NICU’s with prem nests. These nests are used to place a premature baby in so that they feel as though they are still in the womb, keeping their stress levels down and promoting normal development. For more info on donations for the prem nests you can contact Keedo or visit their Facebook Page.